A must read for all artists. It's focus is on musicians and downloading music...but the idea of global corporations looking to build the road to your "free" content is staggering. [link]
It also addresses the various arguments in regards to the justification of stealing content.
This brings up a larger idea of how Social Networks create a forum to "share" work..essentially cutting out the cost of creating content and actually charging the content creator to showcase their work. Sound familiar?